A dedicated IP address means that you shall have a unique numeric identifier on the Internet and that it won't be shared with other's Internet sites or apps as it happens with a shared Internet hosting account. There are many uses for a dedicated IP - including, when an SSL certificate is required in case you have an electronic store and you would like to accept online payments or in case you have a login form and you want the data that users submit to be encrypted. A dedicated IP address could also be used for other apps, like a VoIP server, for example. Moreover, it will offer more credibility and security to your websites, as a network flood to a shared IP shall not have any impact on your dedicated IP. If you host your sites with us and you have your own web server, you will be able to get one or numerous dedicated IP addresses with simply a couple of mouse clicks and to use them in the event that you cannot use the IP that comes with the hosting server.